The New Venture Development Process

Introduction

This course addresses the essential "8 Facets of New Ventures" in a hands-on, experiential process-flow that results in the creation of an original, professional, venture capital standard business plan that fully integrates the:

• Product-Service Concept

• Market

• Competition

• Business Model

• Sales Strategy

• Operations Plan

• Management Team

• Financial Plan

This course is useful for both traditional entrepreneurs pursuing an innovative start-up venture and corporate planning teams tasked with launching a new product-service initiative. the number of people in the world.

This course will highlight:

• Creating product-service feasibility for either the lowest cost or most differentiated position

• Researching the size (breadth and depth) and valuing a target market for a product-service

• Developing a detailed competitive matrix across multiple product-service features and pricing

• Building a product-service specific Business Model

• Structuring a specific sales strategy for getting the product-service into the target market

• Managing all resources, timelines, and key benchmarks in the new venture launch process

• Building comprehensive financial models of cash flows, sources-and-uses of funds, investors’ capitalization sheet, projected sales and profit growth, and firm valuation

• Producing a high-quality, professional Business Plan and accompanying slide-deck

Course Objectives of New Venture Development Process

At the end of this course, you will acquire to:

• Write a professional Business Plan

• Put an initial valuation on a new enterprise (traditional start-up or corporate venture)

• Perform a detailed market/industry analysis

• Perform a feasibility analysis for a proposed product-service innovation

• Analyze a competitive matrix across multiple dimensions of product-service features and price

• Present a new venture idea and critique other proposed new ventures

• Design a detailed Business Model for a new product-service concept

• Make a professional 8-point new venture presentation with accompanying slides

Course Methodology of New Venture Development Process

This course will use an inductive-rational approach to examining the entire breadth and depth of the new venture development process and entrepreneurial mindset for creativity, innovation, and risk assessment.  The main focus is “hands-on” doing all the original research, analysis, review, and assessment while methodically building-developing a comprehensive business plan that includes all the key facets and decision making for a successful new venture launch or corporate initiative.

Organizational Impact of New Venture Development Process

Attendees will experience an immediate ROI for adding value to their own ideas/innovations for a proposed new product-service venture or corporate initiative. These competencies, including models, research analysis, feasibility, assessment, and presentation/critique, will transfer seamlessly to their current workplace, colleagues, and teams. The ROI is that attendees will be able to demonstrate the following tangible skills and competencies:

• Review, interpret and critique any type/form of proposed product-service innovation

• Design and execute an original business plan

• Perform detailed Pro-forma analysis of markets, competition, business model specs, and financial expectations for a start-up business or corporate initiative

• Organize and manage multiple levels of tasks, projects, deadlines, and planning schedules to bring a proposed new product-service innovation from conceptual pre-launch ideation to fully functioning, up-and-running business entity

Personal Impact of New Venture Development Process

Attendees will further their own professional development by: 

• Understanding key terminology and concepts inherent in all forms of new venture development

• Gaining an entrepreneurial mindset and perspective on creativity, innovation, and risk

• Enhancing their presentation and critique capabilities in evaluating new venture ideas

• Being able to “see” the big picture and all the parts/facets of the new venture launch process

• Learning proactive forward-thinking approaches to bringing innovation to a market

• Being able to seamlessly integrate technology, personnel, and financial resources