This Design Planning & Problem Diagnostic Strategy training seminar focuses on Design Thinking, a five-phase process that is widely used and has proven its worth. Design Thinking is a human-centered, iterative problem-solving process that employs various design-based techniques to gain insight and yield innovative solutions for virtually any type of organizational or business challenge. To generate solutions, this method combines analytical and creative approaches. This Design Thinking training seminar is an excellent place to start for any organization embarking on a digital transformation journey.
The facilitator will guide participants through a customer-centric approach to problem-solving through a re-imagination of the end-to-end customer experience journey during this 5-day action-oriented training seminar.
Through a combination of workshop discussions and activities, participants will gain skills such as descriptive anthropologists, visual thinkers, and strategists. This seminar covers empathy development through descriptive anthropology research, idea generation, prototyping, and testing new concepts.
The five-phase Design Thinking process
Problem-solving methodology of discovery, ideation, and experimentation
Application of design-based techniques for the discovery of problems & innovative solutions
The customer-centric approach in solving problems through the imagination of the comprehensive customer journey
Development of key competencies as descriptive anthropologists, visual thinkers, and strategists
Acquire a deep understanding of the Design Thinking principles, processes, and tools
Understand the mindsets of a design thinker
Apply the Design Thinking framework is a structured process to solve problems, generate breakthrough ideas, and co-create an improved customer experience journey
Apply key competencies as descriptive anthropologists, visual thinkers, and strategists in overcoming organizational challenges
Improve personal effectiveness by becoming a more empathetic solution provider
This is an experiential workshop, which emphasizes engagement, interaction, and practice.
Case studies
Skills practice through group activities
Reflection for deepening their learning through group discussions
Introduction of content, and examples via short, interactive presentations
Short video clips
Participants will be given the opportunity that requires them to work in teams to address one unmet need and present their ideas.
Proactive problem-solving with innovative solutions
Enhanced managerial competencies of descriptive anthropologists, visual thinkers, strategists and story-tellers
Development of an enhanced customer-centric environment
Enhanced internal cross-functional communication
Building a culture of measured risk-taking
Acquisition of a deep understanding of the Design Thinking principles, processes, and tools
Understanding and adaptation to the mindsets of a design thinker
Application of the Design Thinking framework is a structured process to solve problems
Generation of breakthrough ideas and co-create an improved customer experience journey
Mastery of key competencies as descriptive anthropologists, visual thinkers, strategists, and story-tellers during overcoming organizational challenges
Business Managers
Team Leaders
Process Leaders
Functional Managers
Project Managers
Newly-appointed Senior Managers
Design Thinking – Definitions & Boundaries
Traditional Thinking vs. Design Thinking
Three Perspectives of Human-centered Design: Desirability, Feasibility, and Viability
Advantages and Benefits of Design Thinking
Examples of Industrial Applications of Design Thinking
Design Thinking Applications – Case studies in Apple, Google, Samsung, and GE
Design Thinking Framework
How Design Thinking Enhances Our Innovative Ability and Personal Effectiveness
Human-centric
Process Approach
Radical Collaboration
Culture of Prototyping
Show vs. Tell
Biased toward Actions
Understanding experience, situation, and emotion of the user for whom you are designing through observation, engagement, and immersion techniques
Apply tools such as personas, empathy map, and user feedback
Process and synthesize the findings to form a user Point of View (POV) that you will address by identifying the user, his/her needs, and insights gathered
Apply tools such as POV, How Might We (HMW), stakeholder map, customer journeys, context map, and opportunity map
Focusing on idea generation, translate problems into solutions, and explore a wide variety and large quantity of ideas that go beyond the obvious solutions to a problem
Experiencing the divergent and convergent ideation methods
Application of ideation techniques (e.g. Brainwriting, SCAMPER, What if, etc.) and tools such as relationship diagram, prioritization matrix, affinity diagram, and idea evaluation matrix
To Build, then To Think - An economic, simple, and fast way to shape ideas that enable experience and interaction with them
Learn how to apply tools such as developing physical prototypes, wireframes, and storyboards
Asking for feedback on your prototypes, to learn about your user, reframe your POV, and refine your prototype
Learning how to apply tools such as user feedback, observation, and evaluation matrix
Harnessing and managing group creativity and thinking processes to enhance team performance
Effective Team Roles
Groups and Team Contribution
Types of Teams
Characteristics of a Team Player
