Today's rapidly advancing technologies and competitive environment are transforming the business landscape in such a way that traditional sales and marketing methods must be reconsidered. Developing strong customer-focused relationships is critical for promoting long-term revenue growth in a difficult and competitive market. Unfortunately, valuable prospects are contacted by salespeople who are unable to present themselves, their products, or their organization professionally.
The goal of this interactive Customer-Focused Selling Strategies training seminar is to provide delegates with the communication skills, persuasion strategies, and negotiation techniques they need to overcome objections, close sales, and improve customer service. This course's emphasis will assist delegates in developing the skills and confidence required to increase sales effectiveness and promote new business opportunities. A well-trained and highly motivated sales team is indispensable!
• Employ effective questioning and listening techniques to uncover customer needs and expectations
• Incorporate nonverbal communication strategies to reinforce presentation skills
• Utilize time-proven negotiation techniques and persuasion skills
• Address and resolve customer objections and shut the sale
• Develop prospecting skills to focus on new business opportunities
• Create an action plan and prioritize to maximize selling effectiveness
• Use a customer-focused selling approach to shut more sales in less time
• Customize your sales presentation to appeal to every one of the four customers “buying styles”
• Incorporate Social Media marketing best practices to extend sales revenue
• Proactively manage key-account customers to market additional sales
• Effectively organize their schedule to realize sales goals and build a pipeline
This course encourages delegate participation through a mixture of lectures, conferences, practical exercises, case studies, video clips, and breakout sessions designed to strengthen new skills.
• Foster a company-wide professional sales culture
• Increased revenue growth through higher sales effectiveness
• Expanded penetration through sales territory management
• Improved customer satisfaction and loyalty
• Increased employee morale and retention
• Increased sales effectiveness
• Advanced negotiation, persuasion, and presentation skills
• Greater job satisfaction and career advancement potential
• Improved daily productivity through goal-setting and time management techniques
• Enhanced communication and interpersonal skills
This course is for anyone who desires to expand their expertise in sales best practices and procedures. Delegates don't require any previous sales experience to profit from this course training.
• Sales and Marketing Managers
• Territory and Key Account Sales Representatives
• Inside and out of doors Sales Representatives
• Sales Support Team Members
• Listening and Questioning Skills to uncover Customer Expectations
• Telephone and Voicemail Selling Techniques
• Words and Tones to Avoid
• Engaging your Customer’s preferred “learning style”
• Interpreting the meaning of Nonverbal Communication
• How to spot a Customer’s “buying style”
• Reasons Why Customers Don’t Buy
• Dr. Robert Cialdni’s Principles of Persuasion
• Selling with Emotion, Not Logic
• Value Selling: Selling Benefits not Features
• Win-Win Negotiation Strategies to realize Customer Agreement
• How to beat Sales Objections and Customer Procrastination
• Benefits of using Social Media to extend Sales
• Keeping-up with Changing Technology
• 10 Smart Ways to extend Online Sales through Social Media
• How to Avoid Social Media Selling Mistakes
• Social Media Best Practices for Sales Professionals
• Leveraging Blogs, Twitter, Facebook, YouTube, and LinkedIn
• The 7 Traits of Highly-successful Salespeople
• Using Customer Service to get Sales
• The 4 Cornerstones of Customer Service Excellence
• How to figure with Difficult and Demanding Customers
• Going the “extra mile” to exceed Customer Service Expectations
• Getting Feedback from Customer Satisfaction Surveys
• Handling Rejection with a Positive attitude
• Prospecting and New Business Development
• SMART Goals for Business and private Development
• Time Management Tips to extend Daily Productivity
• Stress Management Techniques
• Creating an Action Plan
