Public Relations within the Oil and Gas Industry

Introduction

This PR in the Oil and Gas Industry course will assist your organization in informing its story in a way that fosters understanding, as well as building relationships with local communities, national governments, campaigners, and the media, as well as building your brand and reputation.
The energy sector is vital to our daily lives and global economies, but it is frequently maligned in the media and by some stakeholders. Sustained public relations campaigns can aid in driving strategic organizational change, shaping public perceptions, and improving reputation with key stakeholders.
This powerful PR within the Oil and Gas Industry training course approaches the planning of PR programs for the oil and gas industry with a problem-solving approach. By closely fitting the approach to core business priorities it reinforces key messages and organizational strategy.

Participants will develop the subsequent competencies:

• Setting clear objectives and KPIs with realistic budgets and schedules
• Campaign design and planning skills
• Engaging target audiences – including the media – with great content
• Use of key tools and techniques to influence audience behavior
• Media relations strategies and tools to optimize coverage in your target channels
• Crisis and litigation management approaches

Course Objectives of PR within the Oil and Gas Industry

At the top of this training course delegates are going to be able to:

• Develop a problem-solving approach to match PR strategy to business objectives choosing channels and tactics to realize business results
• Examine the range of PR tools and techniques to pick the simplest for your purpose
• Plan PR campaigns to satisfy the need to set clear objectives with behavioral outcomes and measurable results
• Measure risk and decide to mitigate these risks
• Understand the way to generate and place stories within the media and achieve consistently favorable coverage

Course Methodology of PR within the Oil and Gas Industry

This PR within the Oil and Gas Industry training course is fast-paced, highly interactive, and participatory. Training is going to be delivered through a mixture of presentations, conferences, role play, and group exercises. This program is rich just in case studies and examples. Multimedia presentations will feature video case studies also because of the opportunity to listen to experts from a spread of disciplines.

Organizational Impact of PR within the Oil and Gas Industry

Your organization will benefit from:

• Clearer and more focused internal and external communication
• Production of clearer and more strategic PR / Communications briefs
• Coherent and focused campaigns that deliver clear business results
• Enhanced reputation and brand profile through neat campaigns
• Enhanced media profile and breadth of coverage
• Maximum effect for the minimum financial outlay

Personal Impact of PR within the Oil and Gas Industry

You will acquire a variety of skills, techniques, and knowledge, particularly:

• Greater problem-solving ability
• Ability to think and act more creatively
• Greater confidence in presenting your arguments to diverse audiences
• Tools to manage issues across a variety of media
• Crisis management skills