This Event Management Specialist training course may be required for anyone interested in incorporating events into their public relations and marketing efforts. Events provide business people with the most powerful opportunities to influence their colleagues, clients, and investors through face-to-face communication. The well-organized events reflect on any company's reputation and standing.
This training course provides a thorough grounding in event management fundamentals, allowing attendees to organize their own events or more closely manage contractors who organize events for them.
How could events improve your PR and marketing strategy?
Scheduling techniques to plan and deliver an occasion
Practical hints and recommendations on venue choice, stage management, and differing types of dining
Managing the media at your events to multiply outcomes
Advice on taking care of guests and protocol for VIPs
Participants are going to be ready to schedule and plan an occasion.
Participants will be conversant in various events they are likely to interact With. Therefore, requirements for successful delivery.
Delegates will be ready to identify the foremost appropriate venues and activities for events.
Delegates will be ready to manage the media at their events confidently.
Delegates will be ready to troubleshoot event plans to spot potential problems before they emerge.
The Event Management Specialist training will consist of a combination of presentations, group discussions, and group exercises. Delegates can be encouraged to ask questions as the training seminar progresses and becomes more relevant to their backgrounds and company needs.
This training course will conclude with a group exercise in which delegates will be able to apply what they have learned over the previous five days.
The greater value of money from events
More focused events as a part of their PR or marketing strategy will build and maintain their reputation
More memorable events aimed toward the proper people
An in-house resource capable of organizing events directly
Staff better informed to supply project oversight of event management suppliers
Staff capable of ensuring tight budgetary and scheduling control over events
Increased confidence to tackle event management or oversight of event management suppliers
A strong theoretical basis upon which to form decisions about the simplest type and format of the event to use
A Greater understanding of the processes involved in event management
An understanding of the most elements of event organization
More focused activity aided by simple checklists and manuals
Better time management facilitates the chance for greater creativity
This Event Management Specialist training course has relevancy to anyone likely to possess responsibility for the delivery of events for his or her organization but new to the concepts and practicalities of this facet of corporate communications.
Middle and senior managers tasked with the direct delivery of events or oversight of specialist sub-contractors
Senior operational managers with responsibility for managing teams whose role includes event management
Senior managers up to the Board level with responsibility for the strategic use of events as a part of the organization’s PR and marketing strategy and their effective deployment
An Overview of PR and the way Events slot in
The PR Transfer Process and therefore the Six Point PR Plan
Assessing your needs
Choosing the Event to suit the target and Audience
A Review of the various sorts of Events available
Writing a Successful Event Proposal
Scheduling - the long-term plan
Event Running Order - the timing of an occasion
Budget - staff, time, materials money
Choosing the simplest Venue for your purpose
Accommodation
Layout for various Events - Seating, etc.
“Stage Management” of the Event
Ensuring the Event is On-Message and On-Brand
Welcome Desk - found out and Management
Sets, Staging, and company Identity
Catering, Entertainment, and Music at your Event
Staying Safe - Risk Assessment and Events
Generating News through an occasion
Inviting the Media - invitations and press releases
The Press Office, Press Pack, and Gifts
Conducting Interviews and Briefing Interviewees
Creating an enduring Record - Filming and Photography
Involving your In-house Media
Invitation Process for various, and Protocols
Working with VIPs
Meet and Greet
Hosting and Farewell
Follow-up
Building an occasion Management Team
Public Relations and its main function.
Planning and implementing campaigns.
Theories of communication.
The nature of mass communication.
Spreading the Corporate message.
The major differences between advertisement, and public relations.
How to build integrated publicity models.
Facilitating PR tools and practices in marketing.
What is media? Different types of media.
The history and nature of propaganda.
The ethical standards of global media.
The relation between public relations and diversified media outlets.
Creating media lists.
Determining the key audience of an organization.
Prioritizing and customizing messages for each targeted audience.
Choosing the ideal media outlet for each of the targeted audiences.
Measuring public opinion surrounding an issue.
Issue Management and how to modify public opinion.
Creating newsworthy stories through events.
Handling media in times of crisis.
The key components of a press release.
The art of writing a press release.
Press conference preparations.
The art of public speaking.
Case studies, practicing a press release, practicing public speaking, and success stories of a real PR campaign.