Unfortunately, top salespeople are frequently promoted to management positions despite lacking the necessary leadership and management skills. This comprehensive training seminar is intended to provide sales managers with the fundamental skills needed to recruit, train, and motivate a high-performing sales team. Because it focuses on sales management best practices to increase revenue growth through higher sales effectiveness, this course sets a standard for sales managers.
The training seminar covers everything from motivation techniques to goal setting and face-to-face communication skills. This course is designed for you if you are a seasoned sales manager looking to sharpen your skills or a newly promoted sales manager looking to lead a sales force for the first time. Delegates will leave with a specific action plan and the tools they need to lead a successful sales team.
Hire high-performing salespeople according to HR staffing guidelines
Manage the sales team to its full potential to reach sales targets
Plan and direct sales team training
Resolve customer complaints regarding sales and service
Setting SMART goals for business development
Develop a strong team by evaluating, training, and coaching them to drive results through the selling process
Plan and conduct market research to identify market trends
Conduct effective sales training meetings
Develop strategic sales plan to lead the sales team to implementing strategies
Deliver customer-focused sales presentations
Direct sales forecasting activities and set sales team performance goals
This course encourages delegate participation through a combination of lectures, group discussions, practical exercises, case studies, video clips, and breakout sessions designed to reinforce new skills.
This course gives sales managers the leadership skills and best practices they require to increase sales effectiveness and long-term profitability.
Improved customer satisfaction and retention
Reduced employee turnover
The improved hiring process for recruiting successful salespeople
Enhanced professional image in the marketplace
Greater revenue growth
Better market penetration and brand awareness
This course gives participants the sales management best practices to build a highly successful sales team.
Utilize active listening and questioning skills to improve communication effectiveness
Negotiate win-win outcomes
Train, coach, and mentor salespeople to increase sales
Understand the strengths and weaknesses of their management style
Effectively recruit and retain successful salespeople
Utilize recognition and reward programs to build teamwork
Sales and Marketing Managers
Sales and Marketing Directors
Sales Trainers
Salespeople transitioning into sales management
Overcoming common Communication Barriers
Listen while you Work
Questioning Skills to uncover Customer Expectations
Telephone Tips to improve Sales and Marketing Effectiveness
Understanding Body Language Gestures
Identifying your Leadership and Communication Style
Reasons Why Customers Don’t Buy
Delivering on the 7 Customer Expectations
Sales & Marketing Persuasion and Negotiation Strategies
Designing a Customer involved Presentation
How Customer Service can increase Sales
Dealing with Customer Objections in a Professional Manner
Tips for Recruiting High-performing Salespeople
The Interviewing, Qualifying, and Hiring Process
Managing Employee Turnover
How to Plan and Run Successful Sales Meetings
New Hire 90-day Training Plan
Team Building Techniques to Promote Teamwork and Mutual Support
Leadership Traits of Successful Sales Managers
Abraham Maslow’s Hierarchy of Needs
Factors that Motivate and Demotivate Salespeople
Considerations for Designing a Sales Contest
Coaching and Mentoring Skills to Improve Productivity
Planning and Conducting Effective Sales Meetings
Steps for Developing a “positive mental attitude”
Personal Development to Leadership and Public Speaking Skills
Know your Numbers: Setting SMART Objectives
Stress Management Tips to Maintain a Balanced Lifestyle
Time Management Principles to help you see more Customers
Action Planning for Continuous Improvement