This Incident & Crisis Response Communication Skills training course will teach you the critical steps that every organization must take to avoid being irreparably damaged by a crisis. Participants will learn how communication and operational response work together to ensure an efficient incident response and protect their reputation through practical advice, useful materials, and case studies.
Every sensible organization understands the dangers they face, and that disaster can strike at any time.
The training included in this strength and resilience to your stakeholders or humiliating public failure. This training course takes a step-by-step approach to all or any of the training required to prevent crises and respond to major incidents if they occur.
The media is frequently very unforgiving of organizations that they believe have made mistakes, and effective communication when under media scrutiny is critical to escape unscathed. This Corporate Communication training course on Incident & Crisis Response Communication Skills gives you the skills and confidence you need to understand the communication environment and what you need to avoid in order to succeed when disaster strikes.
This Corporate Communication educational program is activity and discussion based. Formal presentations are going to be balanced by a variety of case-studies, practice problems and group discussions. Sharing the experience of the participants is a crucial feature and delegates will have the chance to debate their own projects or challenges in an environment that specialize in solving those problems.
This Incident & Crisis Response Communication Skills educational program consists of 5 stand-alone modules all based around common themes containing lecture content, skill assessments, participative discussions, video presentations and delegate exercises so as to make high impact training. This Corporate Communication training course is meant to be dynamic and highly interactive also as educational. the first focus is to supply delegates with concepts and methods which they will put to immediate use within the workplace.
This Corporate Communication educational program has been designed for PR practitioners and for senior professionals like team leaders or technical specialists elsewhere within the organization who could also be involved within the handling of crises, liable for the management of public reputation and therefore the rebuilding of business capacity after a significant incident or issue has hit.
This educational program on Incident & Crisis Response Communication Skills is additionally relevant to anyone likely to possess responsibility for the delivery of PR and communication activities during a time of crisis for the organization;
Health, Safety & Environment Professionals
Management team tasked with the direct delivery of internal and external communication activities or oversight of specialist sub-contractors with this responsibility during a time of crisis
Senior operations personnel with responsibility for managing teams whose role includes PR and or internal communication during a time of crisis
Those holding responsibility for the strategic use of PR and with responsibilities for business resilience
Key Principles of Crisis Communication and Incident Response
An Overview of the Scope & Role of PR
Key Underpinning Concepts in PR
What Makes a Crisis?
The Importance of Reputation Management
An Exploration of Stakeholders - Who Want to understand what's happening and
Why do you want to Communicate?
The Ethical Framework for Communication
What is Crisis Management?
Why does one need an idea and what should be in it?
The Planning Process & Vulnerability Audit
Alerting Procedures
Response Structures - a glance at producing the required systems, teams and facilities to satisfy the threat
Exercise High Roller
The 20 commonest Mistakes in Crisis Management - Why does one need a plan?
Media – friend or foe? A Journalistic Perspective
What is News? Who are Journalists & What do they want?
Media Management Strategies
Media Relations
Managing Stress
Managing Filming and Photography
Organizing a Media Centre & news conference
Leadership and therefore the Role of a pacesetter
News Releases, Holding Statements and News Statements
Media Briefings and Media Interviews
Media Interviews Exercise
Other Media Environments
Orientation to Digital & social media
Citizen Journalists
Social Media & Crises
Case Studies
Ethical Issues with social media
Final Exercise