This "Redefined Corporate Communications" is intended to assist practitioners in aligning communications strategy to organizational imperatives and transitioning from a focus on tactics to developing and implementing communications strategy. It will guide the practitioner from research to program implementation while emphasizing the importance of corporate communications in achieving corporate objectives.
It will also demonstrate the significance of measurement and evaluation as key starting points for optimizing both strategies and tactics in corporate communications.
This training course will focus attention on:
- Aligning Communications and Organizational Goals.
- Identifying and Strengthening Internal Gaps.
- Implementation Strategy.
- Measurement and Evaluation.
- Designing subsequent Iteration.
Course Objectives of Redefined Corporate Communications
The objectives of this educational program are:
- To sharpen the main target on Strategic Communications as a company enabler.
- To refine the organization’s Measurement and Evaluation Strategy.
- To help participants tweak their “Big Picture” strategies.
- To provide a chance for skills upgrades where necessary.
- To help participants re-position their Future Strategy and Implementation.
- At the top of this training course, you'll learn to:
- Recreate or Create your Communications and decide to specialize in Strategic Communication.
- Develop strategies that include measurement and evaluation as key deliverables.
- Align communications with the strategic priorities of the organization.
- Review the newest thinking on Strategic Communications.
Course Methodology of Redefined Corporate Communications
It is widely accepted that adult learners move from being subject-centered to being problem-centered.
As a result, the methodologies to be utilized during this intervention will include:
- Lectures.
- Case studies via written submissions, podcasts, or videos.
- Roleplays.
- Journaling and reflective reports.
- Activities also will be based on experimentation and analysis of live cases and thus rely heavily on activity-based group work.
Organizational Impact of Redefined Corporate Communications
Your company will benefit in the following ways:
- Strengthen internal and external alignment between strategy and communications.
- Improve your ability to micro-target your communications.
- Achieve a greater understanding of measurable outcomes.
- Improved deciding.
Personal Impact of Redefined Corporate Communications
The personal benefits to be derived from attending this educational program include the following:
- Greater understanding of the way to align Strategic Communications to corporate objectives.
- Greater comfort with Measurement and Evaluation as a company tool.
- Improved understanding of the way to target specific audiences and assess outcomes.
- Improved ability to require advantage of cross-functional communications objectives.
