This Mastering Corporate Communications training course is designed to help Communications, Public Relations, and Marketing professionals audit their current practices and measure their effectiveness in a changing market. Communications/PR and marketing have converged since the Clue train Manifesto predicted changes in the way markets and consumers would behave. Many new channels and tools have surpassed much of the mass media that we want to influence, but many organizations' approaches have remained unchanged.
This training course will assist practitioners in rethinking their approach to PR, Corporate Communications, and Marketing. The toolkit of skills learned during the course will help participants meet and exceed corporate objectives.
This training course will highlight:
- The New Rules of selling and Communications
- The changing roles of communications and marketing professionals
- The Use of social media to succeed in Specific Target Audiences
- How to make Content that engages attention and makes readers return
- The increasing use of video and audio and ways to supply low-cost content
Course Objectives of Mastering Corporate Communications
This educational program will enable participants to:
- Develop content that showcases why you're the selection for your potential customers
- Build your company personality to assist engage together with your key audiences
- Achieve measurable results like donations, purchases, or subscriptions
- Measure your results including influencer mentions, product inquiries, and sales
- Create a Communications Plan
- Develop audience-centered stakeholder maps
Course Methodology of Mastering Corporate Communications
This training is an intensive, updated training course illustrated throughout with practical examples. it's highly activity-based and uses group work extensively alongside case-studies, demonstrations, lectures and videos. It focuses on strategic insight, practitioner skills, tools, and techniques for the effective management of those important business functions.
Organizational Impact of Mastering Corporate Communications
Your company will benefit in the following ways:
- Optimize your communication spending using new media approaches
- Improved communication targeting strategies
- Achieve greater audience engagement and response
- Having access to richer social media and traditional content
- Expand the network of communication champions among staff and other stakeholders
Personal Impact of Mastering Corporate Communications
The personal benefits to be derived from attending this educational program include the following:
- Greater understanding of the changing media landscape
- Improved ability to focus on specific audiences and assess outcomes
- Greater understanding of the way to optimize media presence
- Improved writing skills
- Improved skills in creating new approaches and content
