This course focuses on the simple, yet undeniable fact that good marketing has never been more important than now. In a world of a million "me-toos," countless product comparison websites, and the omnipresence of social media, your customers are confronted with an intriguing paradox:
- They have never been so well informed, yet
- they have never been more perplexed
Customers are completely distracted, and their attention spans are at an all-time low. Companies are striving for relevance, and achieving differentiation has never been more difficult. The goal of this training course is to address and correct these critical issues.
This course will highlight:
- How to build clear, compelling value and communicate it to the right audience, at the right time in the right medium
- How to analyze and segment the market and then craft compelling value propositions that get attention and bring in revenues
- How to gain a deep insight into consumer behavior and learn how to market to it
- How to Establish metrics for the measurement of marketing program effectiveness
- How to Oversee the company marketing function to identify new customers for products and services
- How to Establish short and long-range marketing plans, objectives, and operating procedures
- How to Explore new ways to identify and engage new customers using social media platforms
Course Objectives of Strategies Planning of Marketing
This has lofty but critically essential goals, and the Companies are searching for ways to demonstrate their relevance to an increasingly distracted customer base.
This course aims to give the participants the essential skills and knowledge, as follows:
- Understand the Psychology of purchase and Customer Loyalty
- Learn how to minimize Client churn in an increasingly competitive marketspace
- Develop an executable, thoroughly researched Marketing plan to ensure leadership
- Build trust, communicate effectively, and collaborate with other stakeholders
- Develop effective marketing communication programs
Course Methodology of Strategies Planning of Marketing
This Marketing Strategies and planning training seminar encourage delegate participation through a combination of lectures, group discussions, practical exercises, case studies, video clips, and breakout sessions designed to reinforce new skills.
Organizational Impact of Marketing Strategies and Planning
By sending the participants to this course, an organization can expect several outcomes, including:
- Increases in Customer retention and brand loyalty
- Improved, tailored propositions and clear outcomes
- Refined, sharper Marketing strategies and tactics
- Improved Corporate Reputation
- Greater long-term profitability
- Integrated marketing strategy throughout the organization
- Higher level of customer satisfaction and retention
Personal Impact of Strategies Planning of Marketing
There are several professional and personal benefits likely to accrue for the participants of this course, including:
- Enhanced understanding of how customers think and why they act the way they do
- Increased ability to tailor Marketing messages that resonate better with customers
- Knowledge of where to devote their time and company resources in optimizing sales and profits
- Enhanced communication and persuasion capability
- Greater confidence as a marketing professional
- Improved productivity and adherence to quality standards
- Increased potential for promotion
