This course teaches participants how to identify customer needs, develop products and services to meet those needs, identify which stakeholders the organization can best serve, and design programs to inform and build relationships with those stakeholders.
Participants will be able to advise and lead customers in areas such as customer satisfaction, new product development, product and service management, innovative selling, and service.
They will see their company through the eyes of their client or customer and make decisions that will benefit their finances and reputation.
The major decisions marketing and sales leaders face in matching their organization’s resources with marketplace realities
Current issues in marketing and sales management and frameworks for responding effectively to them
Best practices, concepts, tools, and techniques for managing marketing and sales activities
Applying marketing and sales theories to the real-world issues delegates face including balancing demand and supply, understanding and responding to buyer behaviors, and relationship building
Verbal and non-verbal skills for managing teams for peak performance
Align sales and marketing Initiatives within the organization
Develop sales and marketing strategies and programs to build a competitive advantage
Improve the sales recruiting, interviewing, and hiring process
Integrate social media marketing with traditional marketing activities
Use the marketing mix to increase business development opportunities
Adjust their marketing, communication, and selling styles to that of people from other cultures
This course combines presentations that share both theory and industry best practices with practical sessions in accordance with adult learning and blended learner-centered principles. The participants will have opportunities to put into practice the skills they develop and enhance during the course. We make the most of small and whole group exercises, videos, case studies, peer exchange, brainstorming, role plays, and discussions, and spending time working one-on-one and in small groups to resolve the challenges participants face. They will leave with new ideas and skills they can implement immediately; they step back into their teams.
Enhanced capabilities and professionalism among marketing and sales leaders
High levels of customer satisfaction and loyalty resulting in reduced customer churn
Increased revenues through higher sales effectiveness and marketing impact
Improved morale, performance, and retention in the sales and marketing teams
Streamlined recruiting and interviewing process
More effective deployment of marketing and sales resources, including budgets, time, and energy of employees
Develop a structured environment and ethical working practices in your team
Help team members develop their skills and abilities
Priorities resources – people and budgets
Understand the financial aspects of public relations
Get the best from external suppliers
Win respect internally and externally
Gain internal and external allies to help you achieve your objectives
Improve your management expertise & performance
