Creating marketing plans and methods in today's fast-paced business environment is more difficult than ever. Customers use an increasing number of interactive devices, platforms, and channels, ranging from smartphones and tablets to social networks and search engines. To maintain market leadership, organizations must innovate quickly in order to stay ahead of the competition. Creating an innovative culture, on the other hand, is not easy. This course is designed to provide delegates with a clear, in-depth understanding of core marketing concepts, tools, and best practices used by industry leaders.
This course dives deep into the methodology and marketing strategy that will generate market growth and measurable results for delegates. A well-planned marketing strategy will help you achieve your business objectives and establish a solid reputation for your products and services. A comprehensive marketing strategy must be driven by marketing research and specialize in the merchandise mix in order to achieve maximum, long-term profitability. Delegates will leave this training course with market leader skills to create, recommend, and implement marketing plans, programs, and methods that lead to increased market share, profitable growth, and product and service expansion for the organization.
• Analyze customer research, market conditions, and competitor information
• Develop, plan and implement marketing initiatives
• Evaluate and monitor the effectiveness of integrated marketing campaigns
• Effectively integrate social media marketing into a traditional marketing plan
• Utilize marketing to create customer loyalty and brand awareness
• Engage consumers on social media to expand brand awareness
• Evaluate market trends and recommend changes to market strategies
• Communicate with target audiences and manage customer relationships
• Integrate the simplest practices of market leaders
• Expand and develop marketing platforms
• Report on return on investment and key performance metrics
This course encourages delegate participation through a mixture of lectures, conferences, practical exercises, case studies, video clips, and breakout sessions designed to strengthen new skills.
• Unified marketing strategy throughout the organization
• Better market expansion generating more profitability
• Improved sales effectiveness for products and services
• Streamlined approach to social media marketing
• Increased number of repeat customer sales
• Greater brand awareness
• Improved marketing acumen and effectiveness
• Enhanced face-to-face communication skills
• Greater self-confidence and capability to realize results
• Increased opportunity for recognition and promotion
• Enhanced goal-setting ability
• Increased capacity to adopt new marketing technologies and best practices
