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22 Portman Square, Marylebone, London W1H 7BG, UK
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19 Mayıs Mahallesi, 19 Mayis Street No 2 Sisli
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Business Strategy through Creativity and Innovation

This course is designed to advance the professional development of entrepreneurs, corporate venture capital executives, and others involved in entrepreneurial environments. The emphasis of this training course is on leveraging creativity, innovation, and strategy to optimize market results.

The purpose of this comprehensive course is to assist you in developing or enhancing your ability to lead and manage new developments while sustaining excellent results. It provides practical skills to take back to your areas of responsibility, along with insights needed to adapt the principles to every industry.

To maximize potential opportunities, successful entrepreneurs combine and leverage innovation, creativity, strategy, leadership, operations, marketing, and finance.

This course will include:

  • Designing a strategic planning process to achieve lasting change

  • Implementing a culture of “continuous improvement”

  • Understanding creativity and using specific tools to gain the best results

  • Harnessing innovation so that the outputs deliver impact

  • Applying best practice principles to develop high-value activities

Course Objectives of  Business Strategy through Creativity and Innovation

The concepts, tools, and frameworks covered in this course will enable participants to:

  • Create, identify, and evaluate new venture opportunities

  • Start and build a successful company

  • Leverage new science and technologies from corporate or university laboratories

  • Create and build high-value companies to be globally successful

  • Balance innovation and risk to optimize results

Course Methodology of  Business Strategy through Creativity and Innovation

The training course leader will deploy a full range of dynamic and interactive training methods. This will comprise a carefully balanced mix of conventional teaching, supported by real examples and case experiences of individual issues. In addition, delegates will be given the chance to work in groups on case studies to apply new skills in the key aspects of this subject.  Above all, the training seminar leader will illustrate the main learning points with examples of real-life situations in which he has been personally involved.

Organizational Impact of  Business Strategy through Creativity and Innovation

The organization will benefit by:

  • Having experts in-house to develop entrepreneurial opportunities

  • Achieving higher productivity of personnel involved in these ventures

  • Improved performance of corporate partners

  • Better ways to plan and measure results of entrepreneurial decisions

  • Realizing how to optimize options when facing opportunities and choice

  • Better integration between functional areas leading to better decisions

Personal Impact of  Business Strategy through Creativity and Innovation

The delegates will benefit by:

  • Developing an improved understanding of the risks and rewards of entrepreneurship

  • Knowing how to evaluate the risks and rewards of innovation

  • Being able to calculate the strategic and financial value of an investment

  • Understanding to cost/benefit of a decision

  • Enhancing their knowledge with the use of business models and case studies

  • Understanding the link between operations, marketing, and finance to entrepreneurial success